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Q: How Do You Choose a Listing Agent When Selling Your Home?

If you’re wondering how to choose the best listing agent, here are a few tips to remember.  

The Realtor you hire is the person you count on to sell your home. This means getting the best possible purchase price and handling all of the details that go into the home sale process.

If you’re selling and on the hunt for a new agent, how do you find the best one? Take a few of these considerations into account.

First, remember that selling is different from buying. Although most Realtors handle listings and help buyers find homes, they may be more experienced with one side of the transaction than the other. Some are great at finding homes for potential buyers, while others are more gifted at marketing and selling homes. Find a Realtor who has plenty of listing experience under their belt. They should also have a reputation for selling quickly and at a great price. Finding this person shouldn’t be too difficult with a little bit of effort. 

“You need to choose a Realtor who’s the best combination of experience, knowledge, and personability.”

The best place to start is by asking for a few referrals. Look to people you know who’ve recently sold homes in your area. After all, you want a Realtor who knows your area and market. You can also search Zillow, Yelp, and Google for local Realtors. Additionally, you can ask your mortgage broker or insurance agent whether they know any Realtors that might be a good fit. 

Once you have a list of agents to choose from, take some time to see what their reputation is around town. Check back in with Zillow, Yelp, Google, etc., and read their online reviews. Look at their past sales and see how they market their properties on social media or their website. Do they have drone photography, video walk-throughs, or 3D modeling? Their client reviews and marketing strategies will give you a clear picture of how they’ll market and sell your home. 

The next step is to start interviewing candidates. During the interview process, you need to ask them about their track record of selling homes in your area, how fast they sell those homes, and how they handle marketing. Look for someone you can get along with and communicate well with. Since you’ll have a close relationship with this person until your home gets sold, you have to be comfortable with them. 

You need to choose a Realtor who’s the best combination of experience, knowledge, and personability. Who you hire should be someone you like, trust, and know can get the best results for your home sale. 

If you’d like to talk more about how to choose the best Realtor or have any other real estate needs I can help with, don’t hesitate to reach out to me. I’d love to help you. 

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John Lyons

Tired of traveling week-in and week-out for his corporate job, John Lyons decided to start his own real estate business. Lyons could not have predicted how well his background would prepare him for a career in real estate. His journey has been a long and successful one. After graduating from Indiana University in 2001, he took a job selling copiers at Minolta Business Solutions. After building an impressive track record there, he was hired by BrainLAB, Inc. to sell image guides surgical systems. He quickly rose to become one of the top sales representatives for the company. Seven years later, he was hired by Midwest director of sales IMRIS, for their intraoperative MRI and integrated operating room solutions. Now he has a new outlet for his sales abilities: real estate. A Chicago Association of Realtors Top Producer and recipient of Baird and Warner’s Founder’s Club award for the past four years, Lyons had a record 2018, selling more than 11.7 million in real estate. This marked an 18 percent increase over his 2017 numbers. “I was able to accomplish this through daily prospecting and providing a high-level of service for my clients,” he says. In testimonials, his clients say he is patient, trustworthy, personable, knowledgeable, and professional. “Each and every client is so different,” he says. “It’s important to truly understand their needs so you can best serve them. Listening build trust, which is so incredibly important in our business.” A member of the Lakeview Chamber of Commerce, he assist clients in a variety of neighborhoods, including the Near North Side, Lincoln Park, Lake View, Uptown, Ravenswood, Logan Square, West Town, and the Loop. He is quick to admit the best education he has ever received was from his 6 years of service in the United States Marine Corps. Lyons donates $200 per transaction to the Neonatal Intensive Care Unit at Lurie Children’s Hospital. “I am running the Chicago Marathon in 2019 for Lurie Children’s Hospital,” he says. “I have a lofty goal this year, to qualify for the Boston Marathon a second time. Since the beginning of the year, I have been spending at least four hours a week training for the October 13 race.” Results matter, here are John's Listing Numbers: Average list to sell ratio - 98.2% Average days to closing - 52 Listings taken to listings sold - 99%

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